Eddie Bauer: Interactive Branded Content

For the Holiday season, Mineral concepted and developed a strategic branding piece to promote seasonal product, drive web sales and create an immersive brand adventure.

The concept involved a 3-part interactive short film series, complete with web-links to purchase clothing the characters wear in the story. We also designed a product buying guide, photo screen savers and a holiday music compilation, along with a custom website portal link from the films that allowed consumers to purchase product instantly. The storyline was re-edited and broadcast on national airlines during in-flight programming, sharing a “home for the holidays” brand message.